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By The Wyoming LLC Attorney Team

June 03, 2023

How to Start a SaaS Company in 2023

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The Internet has revolutionized the way software is delivered and accessed. Software as a Service (SaaS) companies are at the forefront of this paradigm shift, offering customers access to applications over the web without having to install anything on their own computers or servers. To help aspiring entrepreneurs get started with launching their own SaaS business, here's an outline for taking that first step in 2023.

A Software as a Service (SaaS) company is a business that delivers software applications to its customers over the Internet on a subscription basis. Instead of customers purchasing and installing software on their own computers or servers, SaaS companies host the software on their own infrastructure and provide access to the applications via a web browser. With this subscription-based model, users gain access from any device connected to the web, no installation or updates are required. SaaS companies typically offer a range of subscription plans to cater to different user needs, often including free or trial versions with limited functionality, as well as premium plans with additional features and capabilities.

Some key benefits of SaaS for customers include:

  1. Cost-effectiveness: SaaS applications usually have lower upfront costs compared to traditional software licenses, as customers pay a subscription fee rather than purchasing the software outright. This also helps to spread costs over time, making it more budget-friendly for businesses and individuals.
  2. Easy updates and maintenance: Since upkeep is taken care of by the SaaS provider, users don't need to worry about bug fixes or patches. This ensures subscribers always have access to up-to-date and secure systems.
  3. Scalability: SaaS applications can easily scale to accommodate growing user bases or changing business needs, as the provider manages the underlying infrastructure and resources.
  4. Accessibility: SaaS applications can be accessed from anywhere with an Internet connection, making them ideal for remote work, collaboration, and mobile access.
  5. Faster implementation: Deploying a SaaS application is usually quicker and easier than installing traditional software, as there is no need to purchase and set up hardware or deal with complex installations.

Examples of popular SaaS companies include Salesforce (customer relationship management), Microsoft Office 365 (productivity tools), Adobe Creative Cloud (design and creativity tools), Slack (team communication and collaboration), and Zoom (video conferencing).

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Why Start a SaaS Business?

Starting a Software as a Service (SaaS) business can be an attractive option for entrepreneurs due to its unique advantages and growth potential. Here are some reasons why starting a SaaS business can be appealing:

Recurring revenue model

Unlike traditional software which requires one-off payments, SaaS businesses bill customers on an ongoing basis; providing them with sustained access to the service in exchange for regular fees. This can lead to stable and predictable revenue, making it easier to plan and manage business finances.


SaaS applications are hosted on cloud infrastructure, allowing the business to easily scale its resources and services to accommodate growing user bases or changing customer needs. This scalability can contribute to rapid growth and expansion opportunities.

Lower customer acquisition costs

SaaS businesses often have lower customer acquisition costs compared to traditional software companies because the software can be accessed and tried easily online. This allows potential customers to evaluate the product with minimal investment, making it more likely for them to convert to paying customers.

Flexibility and adaptability

SaaS businesses can quickly adapt to changing market conditions, customer demands, and technological advancements. They can easily introduce new features, updates, and improvements, ensuring their product remains competitive and relevant.

Global reach

Since SaaS applications are accessible via the Internet, SaaS businesses can target customers around the world without the need for extensive physical infrastructure or distribution networks.

Lower overhead costs

Running a SaaS business often requires less overhead than traditional software businesses, as there is no need to manufacture, package, or distribute physical products. Additionally, many tasks such as server maintenance, software updates, and security are handled by the cloud infrastructure provider, reducing the operational burden on the business.

Faster time to market

Developing and launching a SaaS product can be quicker than traditional software products, as there is no need for complex installation procedures or hardware requirements. This allows SaaS businesses to quickly bring their product to market and capitalize on emerging opportunities.

Easier customer support and maintenance

Since the software is hosted and maintained by the SaaS provider, customer support and maintenance tasks are often streamlined and simplified. This can lead to a better customer experience and increased customer satisfaction.

While starting a SaaS business can be an attractive opportunity, it is important to remember that competition within the sector remains fierce. This makes it essential for businesses embarking on their journey towards becoming successful SaaS providers not only to have a clear plan but also to stay up-to-date with emerging trends.

Types of SaaS Companies

There are various types of SaaS companies, categorized by the industries they serve, the solutions they provide, or the target audience they cater to. Here are some common types of SaaS companies:

Customer Relationship Management (CRM)

SaaS companies offering CRM solutions help businesses manage and analyze customer interactions, improve customer relationships, and drive sales. Examples include Salesforce, HubSpot, and Zoho CRM.

Enterprise Resource Planning (ERP)

These SaaS companies provide integrated software solutions to manage various business processes, such as finance, human resources, supply chain, and inventory management. Examples include Oracle NetSuite, SAP S/4HANA Cloud, and Microsoft Dynamics 365.

Human Resources (HR) and Talent Management

SaaS companies in this category offer tools to manage various HR processes, such as recruiting, onboarding, performance management, and employee engagement. Examples include BambooHR, Workday, and Gusto.

Project Management and Collaboration

These SaaS companies provide tools to help teams manage projects, tasks, and communicate effectively. Examples include Trello, Asana, Basecamp, and Slack.

Marketing Automation and Analytics

SaaS companies in this category offer tools to automate marketing processes, track customer engagement, and measure campaign performance. Examples include Marketo, Mailchimp, and Google Analytics.

E-commerce Platforms

These SaaS companies provide online retailers with tools to create, manage, and scale their online stores. Examples include Shopify, BigCommerce, and WooCommerce.

Learning Management Systems (LMS)

SaaS companies offering LMS solutions help organizations create, manage, and deliver educational content and training programs. Examples include Canvas, Blackboard, and TalentLMS.

Customer Support and Helpdesk

These SaaS companies provide tools to manage customer support, track issues, and improve customer service. Examples include Zendesk, Freshdesk, and Help Scout.

Content Management Systems (CMS)

SaaS companies in this category offer platforms to create, manage, and publish digital content, such as websites, blogs, or online portals. Examples include WordPress, Wix, and Squarespace.

Business Intelligence (BI) and Analytics

These SaaS companies provide tools to collect, analyze, and visualize data to help businesses make informed decisions. Examples include Tableau, Looker, and Microsoft Power BI.

This list is not exhaustive, as there are many more types of SaaS companies catering to various industries and niches. However, these categories represent some of the most common types of SaaS businesses in the market.

10 Steps to Start a Software as a Service Company

Follow the steps below on your SaaS journey:

  1. Develop a solution for a problem: Identify a specific problem or pain point that your target audience faces and develop a software solution that addresses it. Conduct market research to understand your potential customer’s needs and preferences.
  2. Write up a lean plan: Create a lean business plan that outlines your business idea, target market, unique value proposition, and your strategies for sales, marketing, and operations. This plan will help guide your business development efforts and keep you focused on your goals.
  3. Validate your SaaS idea: Test your SaaS idea with potential customers through surveys, interviews, or focus groups. Gather feedback on your proposed solution and make adjustments as needed to ensure it addresses the target market's needs effectively.
  4. Explore pricing models and initial customer acquisition: Research various pricing models to determine which one best suits your business and target audience. Consider factors such as the cost of customer acquisition, pricing tiers, and the competitive landscape when setting your prices.
  5. Establish your brand: Develop a strong brand identity, including a memorable name, logo, and visual style. Your brand should convey the value and benefits of your SaaS product and help differentiate it from competitors.
  6. Make it legal: Register your business, obtain necessary licenses and permits, and set up your legal structure (e.g., LLC, corporation). Consult with a legal professional for guidance on upholding all applicable regulations.
  7. Financing and funding: Assess what resources are required to reach your goals, then explore various financing options such as bootstrapping, angel investments, venture capital, or crowdfunding.
  8. Build your product: Assemble a skilled development team to build your SaaS product. Focus on creating a minimum viable product (MVP) with core features that address the identified problem. Once you have an MVP, gather user feedback and make improvements to refine the product.
  9. Develop your go-to-market strategy: Create a comprehensive go-to-market strategy, including marketing, sales, and customer support plans. Identify the most effective channels to reach your target audience and promote your product, such as content marketing, social media, or paid advertising.
  10. Launch and iterate: Once your product is ready, launch it to the public and start acquiring customers. Continuously gather feedback from users and make improvements to your product, addressing any issues or adding new features as needed. Monitor your key performance indicators (KPIs) and adapt your strategies to optimize growth and customer satisfaction.

Remember, starting a SaaS company is a continuous process that requires ongoing effort, adaptability, and commitment to deliver a valuable product and grow your business successfully.

Support and maintain your product

Supporting and maintaining your SaaS product is crucial for ensuring customer satisfaction and retention. Here are some steps you can take to effectively support and maintain your SaaS product:

Establish a dedicated support team

Create a knowledgeable and responsive customer support team that can address customer inquiries, troubleshoot issues, and provide assistance promptly. Train your support staff on your product's features and functionalities, as well as on best practices for customer service.

Develop a comprehensive knowledge base

Create a knowledge base or help center containing documentation, tutorials, FAQs, and other resources that customers can access to find answers to their questions or learn more about your product. Continuously update your knowledge base with new content and improvements based on customer feedback and product updates.

Implement a ticketing system

Use a ticketing system or helpdesk software to manage and track customer support requests. This enables your support team to efficiently handle inquiries, prioritize issues, and ensure timely resolution.

Offer multiple support channels

Provide customers with various channels for reaching your support team, such as email, live chat, phone, or social media. Offering multiple channels ensures customers can choose their preferred method of communication and helps to improve customer satisfaction.

Monitor and track support performance

Regularly assess your support team's performance by tracking key metrics such as response time, resolution time, and customer satisfaction ratings. Use this data to identify areas for improvement and implement changes as needed.

Regular software updates

Keep your SaaS product up-to-date with regular updates and patches to address any security vulnerabilities, bugs, or performance issues. Inform customers about updates and provide clear instructions for using any new features.

Proactive monitoring

Continuously monitor your SaaS application's performance, uptime, and security. Implement monitoring tools and processes to identify and address any issues before they impact customers.

Collect and act on customer feedback

Encourage customers to provide feedback on your product and support services. Use this feedback to identify areas for improvement, prioritize feature requests, and enhance your overall customer experience.

Maintain a product roadmap

Develop and share a product roadmap that outlines planned improvements, new features, and other updates. This helps set customer expectations and demonstrates your commitment to continuous product development.

Invest in employee training and development

Ensure your support team stays up-to-date with product changes, industry trends, and best practices by providing ongoing training and professional development opportunities.

By implementing these steps, you can effectively support and maintain your SaaS product, leading to a better customer experience, improved retention rates, and increased customer loyalty.

How To Build a SaaS Startup

Building a SaaS startup involves a series of steps that follow a development process. Here's an outline of the key stages in building a SaaS startup:

Product Discovery

This phase involves identifying a specific problem or need in the market and conceptualizing a SaaS solution that addresses it. Conduct market research to understand your target audience's needs, preferences, and pain points. Develop a unique value proposition and define the core features and functionality of your SaaS product.

UX Design

User experience (UX) design focuses on creating a seamless, intuitive, and enjoyable experience for users when interacting with your product. Start by creating user personas and user stories to understand how different users will interact with your product. Create wireframes and prototypes to represent the user interface (UI) and user flow. This helps to visualize the product's layout, navigation, and overall functionality.

UI Design

User interface (UI) design is the process of creating the visual elements of your product, such as buttons, icons, typography, and colors. It should be visually appealing and consistent with your brand identity. Work closely with your UX designers to ensure the UI complements the overall user experience.


Before starting development, conduct usability testing on your wireframes and prototypes. Gather feedback from potential users and stakeholders to identify any issues or areas for improvement. Iterate your designs based on the feedback and retest until you achieve a user experience that meets your target audience's needs and expectations.


Assemble a skilled development team to build your SaaS product. This may include frontend and backend developers, database specialists, and DevOps engineers. Follow best practices for software development, such as Agile methodologies, to ensure a smooth and efficient development process. Keep communication channels open between the development team, designers, and other stakeholders.

Launch MVP

Develop a minimum viable product (MVP) that includes the core features and functionality needed to address the identified problem or need. Launch your MVP to a limited audience or beta testers to gather feedback and validate your product-market fit. Analyze user feedback and usage data to make data-driven decisions about which features to prioritize for future development.

Iterate and improve

Based on the feedback received from your MVP launch, make improvements to your product by refining features, fixing bugs, and implementing enhancements. Continue to gather feedback from users to optimize the user experience, performance, and overall value of your SaaS product.

Scale and grow

Once your product has proven its value and market fit, focus on scaling your business by acquiring new customers, expanding your product offerings, and growing your team. Develop a comprehensive marketing strategy to reach your target audience, and continuously monitor your key performance indicators (KPIs) to adapt your strategies and optimize growth.

Remember that building a successful SaaS startup is an ongoing process that requires adaptability, dedication, and a strong understanding of customer needs. By following these development stages, you can create a SaaS product that delivers value and achieves success in the market.

How Much Does SaaS Development Cost?

The cost of SaaS development can vary significantly depending on several factors, including the complexity of the product, the features and functionality, the development team's location and experience, and the project timeline. It's important to note that providing an accurate estimate without specific details is challenging. However, here are some general cost ranges to consider:

  1. Basic SaaS product with limited features: A simple SaaS product with basic features and a relatively straightforward development process could cost anywhere from $25,000 to $100,000.
  2. Mid-level SaaS product with more advanced features: A more complex SaaS product with additional features, integrations, and a larger user base may cost between $100,000 and $500,000.
  3. Enterprise-level SaaS product with extensive features and customizations: For a large-scale, enterprise-level SaaS product requiring extensive customizations and integrations the price tag tends to be quite hefty; ranging from $500,000 to over $1,000,000.

These cost ranges are approximate and can vary based on the specific requirements of your SaaS product.

Factors that can influence the cost include:

  • Development team: The cost of hiring a development team can vary depending on their experience, expertise, and location. Offshore development teams can offer lower rates compared to onshore teams, but communication, time zones, and cultural differences may present challenges.
  • Project timeline: The longer your project takes, the more it will cost in terms of development resources and time. Faster development timelines may require more resources and a higher budget.
  • Customizations and integrations: Custom-built features and third-party integrations can add to the complexity and cost of your SaaS development project.
  • Maintenance and support: Ongoing maintenance, updates, and support for your SaaS product will add to the overall cost of development.

It's essential to carefully plan and budget for your SaaS development project, taking into account all the factors that can impact the overall cost. An experienced development team can help you create a realistic budget and timeline to ensure the success of your SaaS product.

How to Raise Money for a SaaS Startup

Raising money for a SaaS startup involves several funding options and strategies. Here are some ways to raise capital for your SaaS business:


Self-funding or bootstrapping involves using your own savings or personal resources to fund your startup. This approach allows you to retain full ownership and control over your business but may limit your financial resources and growth potential.

Friends and family

Reach out to your close network of friends and family for financial support. This can be an effective way to raise initial capital, but be sure to clearly communicate your business plans and set realistic expectations to maintain healthy relationships.

Angel investors

Angel investors are high-net-worth individuals who invest in early-stage startups in exchange for equity or convertible debt. To attract angel investors, develop a compelling pitch and demonstrate your product's value and growth potential. Networking at industry events or using online platforms like AngelList can help connect you with potential investors.

Venture capital

Venture capital firms invest in high-growth startups in exchange for equity. They typically provide larger investments than angel investors and often contribute industry expertise and valuable connections. To secure venture capital funding, create a robust business plan, pitch deck, and financial projections that showcase your startup's growth potential.

Accelerators and incubators

Startup accelerators and incubators provide mentorship, resources, and sometimes funding in exchange for equity or a fixed fee. These programs usually have a competitive application process and offer support for a limited time (typically 3-6 months). Research and apply to programs that cater to SaaS startups or are relevant to your industry.


Platforms like Kickstarter and Indiegogo allow you to raise funds from a large number of individuals, typically in exchange for rewards or product pre-orders. Crowdfunding can be an effective way to raise capital, validate your product idea, and build a customer base.

Grants and competitions

Look for grants, competitions, or other funding opportunities offered by government agencies, non-profit organizations, or industry associations. These funding sources typically have specific eligibility criteria and may require you to submit a detailed proposal or participate in a competition.

Bank loans or lines of credit

Traditional bank loans or lines of credit can provide capital for your startup, but they typically require collateral and may have strict repayment terms. Additionally, securing a loan for a SaaS startup without a proven track record or substantial revenue may be challenging.

Strategic partnerships

Partnering with established businesses or other startups can help you access resources, expertise, and potential funding. Consider seeking out partners who share your vision and can complement your product or service offering.

When raising money for your SaaS startup, it's crucial to evaluate each funding option's pros and cons and choose the one that best aligns with your business goals, needs, and long-term vision. Be prepared to showcase your product's value, market potential, and traction to attract investors and secure funding.

What Are The Challenges Of Starting A SaaS Company?

Starting a SaaS company can be rewarding, but it also comes with several challenges. Here are some common challenges faced by SaaS startups:

Finding product-market fit

Identifying a specific problem or need that your SaaS solution addresses is crucial for success. It can be challenging to find the right product-market fit, which involves understanding your target audience's needs and preferences and delivering a product that solves their pain points effectively.


The SaaS market is highly competitive, with many established players and new startups entering the space. Differentiating your product and standing out in a crowded market can be challenging.

Building a scalable product

Developing a SaaS product that can handle a growing user base and increased demand requires careful planning and a solid technical foundation. Scaling issues, such as performance, security, and reliability, can arise as your user base grows, which can impact customer satisfaction and retention.

Customer acquisition and retention

Acquiring new customers and retaining existing ones are critical challenges for SaaS companies. High customer acquisition costs (CAC) and low customer lifetime value (LTV) can make it difficult to achieve profitability. Implementing effective marketing strategies and delivering exceptional customer support is crucial for attracting and retaining customers.

Pricing strategy

Determining the right pricing strategy for your SaaS product can be challenging. You need to balance affordability and profitability while considering factors like competition, perceived value, and target audience.

Compliance and security

Ensuring data security and compliance with regulations, such as GDPR or HIPAA, is crucial for SaaS companies handling sensitive customer information. Maintaining compliance and addressing security concerns can be complex and time-consuming.


Raising capital to develop and scale your SaaS product can be challenging, especially in the early stages. Securing funding often requires a strong business plan, pitch deck, and demonstrable traction.

Building the right team

Putting together a talented team of professionals is essential for any successful SaaS organization. Assembling the right group needs careful consideration since it will have a major impact on achieving success down the line. Finding the right talent with expertise in software development, marketing, sales, and customer support can be challenging, especially with limited resources.

Revenue generation and profitability

Achieving consistent revenue generation and profitability is a major challenge for SaaS companies, as it often requires continuous investment in product development, marketing, and customer support.

Keeping up with technology and market trends

The SaaS landscape is constantly evolving, with new technologies, trends, and customer expectations emerging regularly. Staying ahead of the curve and adapting to these changes can be challenging but essential for long-term success.

Despite these challenges, starting a SaaS company can be highly rewarding if you can effectively address these issues and deliver a valuable product that meets your target audience's needs.


The time required to create a SaaS startup can vary significantly based on factors such as the complexity of the product, the development team's expertise, and the market research and validation process. Generally, it can take anywhere from a few months to a couple of years to develop a SaaS product and launch the startup. Keep in mind that post-launch, continuous improvement and scaling will be ongoing processes.

Starting a SaaS business with no money can be challenging but not impossible. Consider the following steps:

  1. Bootstrap your business by using your own skills and resources.
  2. Partner with someone who can complement your skills or contribute resources.
  3. Leverage open-source technologies and free tools to minimize initial costs.
  4. Validate your idea by creating a minimal viable product (MVP) and gaining early user feedback.
  5. Seek funding from friends, family, angel investors, or crowdfunding platforms once you have a proven concept.

Starting a SaaS company can be both exciting and challenging. While barriers to entry are relatively low, and the tools and technologies to develop a SaaS product are widely accessible, building a successful SaaS company requires dedication, perseverance, and the ability to overcome various challenges such as competition, finding product-market fit, and acquiring customers.

Some common errors made when starting a SaaS company include:

  1. Failing to validate the product-market fit and not addressing a real problem.
  2. Ignoring customer feedback and not iterating on the product based on user needs.
  3. Underestimating the importance of marketing and customer acquisition.
  4. Focusing too much on features and not enough on user experience and simplicity.
  5. Neglecting customer support and failing to build strong customer relationships.
  6. Not having a clear pricing strategy or revenue model.
  7. Scaling too quickly or not planning for scalability from the beginning.

There's no definitive timeline for determining if a SaaS startup is successful, as it depends on factors like market conditions, product development progress, customer acquisition, and revenue generation. However, milestones like securing a solid customer base, achieving consistent revenue growth, maintaining a low churn rate, and receiving positive customer feedback are good indicators of a successful SaaS startup. It can take months or even years to reach these milestones, but monitoring key performance indicators (KPIs) and iterating on your product and strategies can help you gauge your startup's progress and potential for success.